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Monday, December 26, 2011

Problem solving what sells and what doesn't (at the moment)

Well, I have been doing a bit of problem solving. When I was at the Corvallis Fall Festival, one of our guild members went around and noted that none of the fine arts exhibitors were selling original artworks/paintings. Those who were selling stocked smaller, less expensive items in the $5 to $40 range.

The three other members I was exhibiting with did ok. We pretty much covered our entry costs mostly with cards and prints, although one member did sell more than us with her journals. The Festival wasn't one of those wow moments where you thought, yes, this is good, I am motivated to do more.

So, if original artworks aren't flying off the shelf so to speak, how might I present my artwork so that it does. A friend and I started brainstorming, from the list I constructed I have made a number of coffee coasters, mod podging my artwork onto tiles. Now that is all good. I figure that I can make about 30 in a day from start to final coat. That would be one long day with many breaks in between. The final look is great and would be a smaller and less expensive offering at the next art festival.

The whole process involves an undercoat of mod podge to apply the picture, then two more coats on top of that, followed by 3 coats of  polyeurathane, then another 3 coats of heat resistant coatings. The problem that I have found is, that they still mark. We left the coasters to dry for a good 48 hours before using. They were certainly dry to the touch and felt fine, they certainly looked great. Then when my husband put a hot cup on the tile, it marked. I was certainly disappointed in the coffee coaster, and so it is back to the drawing board and the search for a final coating that will save the day and the tiles!

The idea of entering festivals while also selling art, is to spread the word and become known. Handing out business cards with your etsy or other websites you sell on, is an important part of it all. That allows prospective customers to make a purchase at their leisure, over the internet from the comfort of their own home. I have made a committment to enter 4 festivals in the forthcoming year, getting out there and being visible is an exciting prospect.

Happy new year, have a fun safe time with your family.

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Hi there, feel free to leave a comment and ask any questions. Thanks, Desray

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